When it was first announced that Neil Patrick Harris would be hosting the 87th Academy Awards, many had great confidence that the singer-turned-actor would be a perfect blend of credibility and comic relief for the show.
Unfortunately, those high hopes fell flat with a poor execution. The ratings this year were down 16 percent, the lowest they’ve been in six years. While many knew it would be difficult to top Ellen DeGeneres’ highly praised performance last year with her infamous "selfie,” the critics showed no mercy to Harris. Reviews included blasts on the stars, "dad jokes" and "horrible comedic timing.” Viewers also took to Twitter using hashtags like #Oscarflop and #Oscar2015 to weigh in on the show. While we're sure Harris and the writers put in great deal of effort (and production costs), it just didn't work — the entire show was a bit off. Was it the absence of crowd-favorite Jennifer Lawrence? Or was it the odd skit featuring Harris in his underwear?
Regardless, hopefully next year, American Broadcasting Company (ABC) and The Academy Awards are able to better execute a show that is such a fan-favorite. Although this year may have been a bit of a bump, it is likely that many viewers will still tune in next year, due to the strong connection the Academy Awards brand has formed with the viewing public. To many, the brand is highly respected due to its sense of credibility. And next year, should the Academy Awards be in need of a fresh face to resurrect the show, I’m sure I could make myself available.
--by Madison Croxson, PRSSA General Member
All blogs are written by general members of UAPRSSA and Capstone Agency.