The Republican Party’s debates have sparked media attention lately because of the numerous candidates running for the Republican candidacy. Donald Trump has been on top in the polls for months now, according to the Quinnipiac University Polls, but there is someone who is making a strong debut in the eyes of many Americans. Her name is Carly Fiorina. According to a Real Clear Politics poll, Fiorina is in third place for the Republican nomination, trailing only Donald Trump and Ben Carson.
According to biography.com, Carly Fiorina began her college career at the University of California, Los Angeles, but after her first year, she decided to drop out. Although her father told her she wouldn’t amount to much, she was later hired as Hewlett-Packard’s CEO, becoming the first woman to take control of a Fortune 100 company. Now, she is campaigning to become the GOP candidate for the 2016 presidential race.
How has Fiorina gained media attention since the last GOP debate? The answer lies within her ability to speak well in front of the public and her shining personality. As a public relations major, the ability to speak clearly and concisely in front of people is important because your audience will respect you more. All public relations professionals can learn from Fiorina’s public speaking performances.
Fiorina was asked what she thought of Trump’s negative comments on her appearance at the second GOP national debates on September 16, 2015. Her response received a standing ovation when she said, “You know it’s interesting to me. Mr. Trump said that he heard Mr. Bush very clearly and what Mr. Bush said. I think women all over this country heard very clearly what Mr. Trump said.” We in the public relations field can learn from her ability to take criticism and respond well under pressure.
Being personable is also something to keep in mind for a public relations professional. When standing tall behind a podium, Fiorina does just that. At the second GOP presidential debate, Fiorina addressed the status of women in America by saying, “We ought to recognize that women aren’t a special interest group. Women are the majority of this nation. And this nation will be better off when every woman has the opportunity to live the life she chooses.” Addressing and empowering women shows that she has the personality of someone who cares. She wants women to succeed. This is just like in public relations, where we want to empower our clients and help them reach their goals. According to Trier and Company, the most important question a PR agency can ask a client is, “What does success look like for you?” In the same way that Fiorina wants to see women succeed, a professional should want to see his or her client succeed.
-by Addie Minton, PRSSA General Member
The saying goes, “You are what you eat.” …So eat KIND.
The University of Alabama’s PRSSA chapter launched KIND Snacks’ “No Compromise” Campaign during the month of October.
Prior to college, students are warned about the epic decisions of compromising a social life for academic success or those good grades for a good night’s sleep. But why continue to compromise?
KIND Snacks and its stellar “AND philosophy” allow not only students but everyone to eat something healthy “AND” tasty while living hectic lives.
Not only are KIND Bars healthy and delicious, but they are also gluten-free, allowing even more people to enjoy the yummy opportunities to avoid compromise.
This is the PRSA National’s fourth year of hosting a campaign competition for PRSSA Chapters, and it is the Capstone’s fourth year of participating. Alabama has won or placed in the competition each year so far.
So what is UA doing to promote KIND? Participants have teamed up with Crimson Kindness to display campaign posters. This perks up the community’s morale, in addition to helping out everyone’s tastebuds and busy schedules.
If a student wished to find one of these tasty treats on campus, he or she would have no trouble. Campaign members partnered with the Health Hut on Oct. 20, sharing samples of the healthy yet utterly delicious snacks. Students should also be on the lookout for KIND bar giveaways in campus libraries in the near future.
The university’s campaign participants hope that their efforts will raise awareness to over 500 students who currently live a life without knowledge of tasty KINDness.
With the campaign wrapping up Nov. 6, be sure to follow the updates on the PRSSA’s social media accounts:
Facebook: University of Alabama PRSSA
While living in a world of “ignorance is bliss,” KIND defeats that mentality.
Follow these social media accounts to learn more and seek opportunities to try these healthy and affordable snacks—because we’re all college students on a budget at heart.
-by Alex Christopher, PRSSA General Member
When you think of Pinterest, you may think of female millennials pinning recipes for chocolate-covered strawberries or articles on how to style an infinity scarf for fall. However, Pinterest is a powerhouse social media site that can bring a lot to the table for companies, in addition to individuals. Pinterest is focused on visual content with links back to the original sites on which the content is found. According to Tech Crunch, it recently became the second highest referrer of traffic to websites, with Facebook in first place. Creating an account and utilizing Pinterest’s power will help an organization grow its online presence. Here are a few tips about how businesses can harness Pinterest’s power to connect with consumers:
1) Consider your key “pinners” first. What will interest them? Create original pins and “repin” posts that speak to the lifestyle and interests of the public. Do not just self-promote, but keep audiences interested and engaged by repinning, liking, commenting on and sharing other pins.
2) Be smart about what and how you pin. Accuracy, timing and variety are important. Ensure that the links associated with the pin are accurate. Space out your pins, timewise. Vary the boards you pin to; in other words, don’t solely focus on one overloaded board for an entire week and neglect the others.
3) Prime yourself for success outside of Pinterest. Have Pinterest-worthy graphics on your website or blog. Add your URL to photos to preserve their integrity and to ensure the photo and link don’t get separated. Use keywords in names and descriptions to make your pins, boards and profile easily searchable.
4) Stay consistent. Post regularly to Pinterest and keep boards organized to specific topics. Remember to think visually and fill your page with inspiring content.
-by Lauren Williams, PRSSA General Member
This summer I had the opportunity to intern at KSC Incorporated, a full-service public relations, advertising and marketing firm located in Sarasota, Florida. As I contributed to small client work, the main focus of the internship was to help plan and organize the Florida Public Relations Association’s 77th Annual Conference. The four-day conference was hosted in Orlando and filled with endless professional development, recognition and networking opportunities for public relations practitioners. While hosting 25 of the most influential speakers in the nation through six general sessions and 18 breakout sessions, there were more than 250 conference registrants. From contributing to brochure content copy, social media promotion, creating the conference smartphone app and much more, I was exposed to almost every detail of the conference planning. Here is some of what I learned from this amazing experience:
Be involved. Take advantage of every opportunity present. I found working on the smallest projects is where I learned the most. The greater the diversity of projects to which you are exposed, the more knowledge and experience you will gain.
Organization is everything. Write everything down or make a list. It will be impressive to those around you if you can remember the small details.
Ask for help. Don’t hesitate to admit that you don’t know how to do something. An internship is supposed to be a learning opportunity, so you are expected to ask questions and learn from the people around you. Most of the time, those around you would love to teach you something. Make it a goal to learn something new on a daily basis.
Be early, not on time. Play it safe and think about the travel time needed, plus a few extra minutes.
Be willing to work extra. Actions truly speak louder than words in most cases. Going above and beyond always will pay off either immediately or down the road. It’s the extra time you put into finishing a project or important task that will make you stand out.
Be invested. There are so many “moving parts,” as my boss would say. Being truly passionate about what you are doing at the moment is vital. It may be your internship now, but soon it could be your career.
Stay calm. An internship can be a big step in the right direction toward a potential career. It is very important to have your composure at all times even during the most stressful situations. Be sure to remain strong and act in a professional manner.
Feel free to network. Don’t be afraid to introduce yourself or even ask for a business card. You never know who you are going to meet or with whom you will randomly cross paths. Take advantage of the professional environment and connect with as many people as you can. In the future, you may be contacting them for a potential job or internship opportunity. Most professionals would love to help with questions you may have and share their career advice.
-by Olivia Ortiz, PRSSA Executive Member
Following the Crimson Tide to away games can be memorable, but paying for tickets, transportation and hotel fees can be expensive. I, along with most of my friends, was not able to attend the season-opening game against the Wisconsin Badgers in AT&T Stadium in Arlington, Texas. Instead, I enjoyed the game with loyal fans at Houndstooth Bar in Tuscaloosa, where I encountered the Bud Light Campaign “Up for Whatever.”
The Bud Light “Up for Whatever” campaign first aired on television during the Super Bowl, Event Marketer said. It was a secretly documented event where a 27-year-old thought he was headed to a focus group, but instead he was treated to an unforgettable night with celebrities like Arnold Schwarzenegger and One-Republic. The TV clip led Bud Light in presenting the catchy question: “Are you up for whatever?”
Blain Bradley, one member of the duo representing Bud Light at UA, approached me immediately after my friends and I found the perfect spot to watch the Tide roll. He explained what he was promoting and instantly grabbed our attention.
The slogan "Up for Whatever" in itself is catchy, so naturally we began joking that we were always up for whatever if free Bud Lights were included on a college game day.
Bradley's friendliness left an impression. He wasn't easy to miss with a white Bud Light T-shirt on in a crowd full of Bama fans wearing crimson jerseys.
So, what is the secret to success for a campaign like "Up for Whatever?" According to Forbes, it is the Brand Atom Model, which focuses on energy, an intrigued audience, partnership, experience and meaning. The purpose of this model is to keep a brand alive and thriving. The number of students at UA is continuing to grow and a campaign like this could rally a large group of students who would be willing to get on board.
Although this campaign, according to The Wall Street Journal, has increased the number of mentions on social media per week, the brand has experienced backlash. Many consumers were outraged by the statement "Up for Whatever," saying it encouraged rape.
I believe Bud Light has a chance to shine with this campaign, especially across campuses in the United States. I also think it’s important to address that “Up for Whatever” isn’t intended to encourage rape, binge drinking, or other negative experiences. Rather, it is meant to be a fun and carefree way to promote Bud Light to a college-aged audience.
This campaign has the chance to reach the entire campus at The University of Alabama with its high percentage of students using social media. Here’s an idea: use Snapchat! The Alabama Campus live story is a great way to reach other students. This way, it’s a 10-second video or simply a picture to get the word out instead of exhausting students with the campaign. If I were a Bud Light representative, I would definitely use Snapchat to my advantage.
-by Addie Minton, PRSSA General Member
All blogs are written by general members of UAPRSSA and Capstone Agency.