Many have been told that it is not smart to put every little thing on social media. Today, however, many small businesses have no choice but to put it all out there. From announcing annual sales to new shipments, social media has not only cut costs for small businesses; it also has brought it up to speed.
Facebook, Twitter, YouTube, Vine and Instagram are now at the forefront of getting information out there for small businesses. Want to show a preview of this season’s new line? Upload an album on Facebook. Have only five pairs of shoes left in stock? Send a quick tweet to all your loyal followers. Want to share a picture of a celebrity in your store? Upload a photo with a hash tag to Instagram. The key thing to remember is staying in constant contact with your followers.
Social media coordinators must be consistent with their updates. For every little detail that changes, let your fan base know. If you don’t, your clientele can’t stay current with what you’re doing. It also helps to record each milestone on social media as well, whether it’s celebrating an anniversary or celebrating the 100th customer.
One of the biggest mistakes a business owner can make is not utilizing social media. Why not use free resources to gain more money? Remember the key to your fans’ hearts is sharing things that they’re interested in. Focus on starting a conversation, not advertising your services. When you take the time out to focus on being an influencer in your market, you build more trust and loyalty. People will know that you are sincere and that you truly care about helping them. Another factor when dealing with social media is being mindful of a specific age group’s preferred social media platform. For instance, users 25 and over typically use Facebook, while users under 25 use Twitter, YouTube, etc.
Getting personal and having one-on-one time with your consumers build better relationships. There is nothing wrong with making your customers feel special and valued. While your efforts may be derived from a marketing perspective, you should focus more on building relationships than blasting customers with marketing messages and sales pitches.
By Aramis Harmon, PRSSA General Member
All blogs are written by general members of UAPRSSA and Capstone Agency.