Move over Twitter, Facebook and Instagram — there’s a new “it” social media in town. Snapchat, a photo-messaging app where you can take pictures, record videos and send them to other users, is taking over. Smartphone users can send photos and videos to their friends that only last up to 10 seconds. The catch — once the 10 seconds are up, the pictures and videos are gone forever. A picture is no longer worth a thousand words; instead it’s worth 10 seconds.
You may be asking yourself, why is a photo-messaging app so popular? The answer’s simple: we like using pictures to tell a story. Snapchat allows users to exercise their imagination and get creative. Instead of sending a simple text message, Snapchat lets you send a snap to your friends and have some fun with it. Several companies, such as Mashable, Victoria’s Secret and McDonald’s, have joined Snapchat by creating content that puts their messages into fun photos.
Just last week, Snapchat unveiled a new feature called “Discover,” which has made the app even better. Now you can swipe to the right and discover featured content from several brands. Those who partnered with Snapchat: include CNN, Cosmopolitan, ESPN, Food Network, Daily Mail, Yahoo News, National Geographic, People, Vice, Comedy Central and Warner Music Group. Every day, each brand posts five to 10 stories varying from recipes to sports highlights. This new update helps brands tell a visual story about themselves, more commonly known as brand journalism.
“Discover is different because it has been built for creative,” Snapchat said, in a recent blog post. “We built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.”
What makes Snapchat unique is that it allows everyone to be an artist. Brands are utilizing Snapchat to engage and share their story with anyone who owns a smartphone. Whether it’s a brand or a person, Snapchat brings the artist out in everyone.
--by Rachel Uniatowski, PRSSA Executive Member
All blogs are written by general members of UAPRSSA and Capstone Agency.