The 86th Academy Awards was the most watched broadcast event since the last episode of “Friends” in 2004. Comedic talk show host Ellen DeGeneres hosted the event this year, and there was a lot of buzz circulating around her performance. As the night continued, Ellen decided to take a “selfie” with some of her A-list friends. The picture was immediately tweeted and history was made.
Ellen’s tweet not only crashed the Twitter website, but also broke the record for the most retweets of any image. Ellen’s photo received 3.2 million retweets, beating President Barack Obama’s previous record of 810,000. About 19 million tweets were sent out regarding the Oscars, which in turn increased its viewers.
Ellen’s legendary selfie was also taken with a Samsung phone, an Academy Awards sponsor. This gave Samsung millions of dollars worth of free promotion. In return for the selfie, Samsung agreed to donate $3 million to Ellen’s choice charity: St. Jude’s Hospital.
We can learn a lot from the Oscars about how social media can affect an event. Ellen’s tweet did an amazing amount for the Academy Awards. The tweet set the record for most retweets and crashed the site, increasing people’s interest in the tweet. As more people began actively tweeting the Oscars, even more tuned in to watch the show. This one tweet increased Oscar views significantly. The tweet not only increased popularity of the Academy Awards, but it also raised $3 million for St. Jude’s Hospital. The 86th Academy Awards has taught us just how important social media can be in this day and age.
--by Lindsey Young, PRSSA General Member
All blogs are written by general members of UAPRSSA and Capstone Agency.