Public relations is about communicating a message, building relationships and saving the world. Well, maybe that’s an exaggeration. While hopefully no public relations professionals are donning tights and capes under their work attire, there are many whose work reaches outside of the business world. A career in this field provides the resources necessary to give back to causes you’re passionate about.
Public relations firms can help companies and organizations create CSR (corporate social responsibility) programs. The idea behind these programs is that businesses today have the responsibility of giving back to their community. CSR programs are focused on achieving clear goals to improve problems throughout society, such as hunger, poverty and illiteracy. According to Forbes, successful CSR programs help a cause closely related to the company. Campbell’s Canada’s Nourish program is a great example of this. For every can of Nourish soup sold, Campbell’s donated 25 cents to the World Food Programme.
So how can you become a public relations superhero? Join in and help your clients and firm create or improve their CSR programs. If a firm or organization has its own CSR program, such as Ketchum’s “KSR” program, you can join and bring your ideas. Even if your firm doesn’t support the cause you’re passionate about, ask if you could create a campaign for it. This gives you the opportunity to show initiative and leadership while also supporting a cause that you love.
If you’re in public relations, you know how to share a message with the public—so why not speak up for those who need help? You don’t have to be a scientist to help end world hunger or save the environment; you just need the public’s support. Find what you are passionate about, use your skills to give back and become a public relations superhero.
--by Bethany Corne, PRSSA General Member
All blogs are written by general members of UAPRSSA and Capstone Agency.