I’m about to burst your bubble: If you assumed that learning should end once you leave the classroom or graduate, you’re sadly mistaken. Learning is everything, especially in public relations. PR Daily recently noted that having a passion for learning is one of the “must-have qualities for communications professionals.”
I know learning can sometimes sound dreary and prolonged, but it doesn’t have to be.
When I refer to learning, I don’t necessarily mean the regular or dry lecture style, slide-formatted, note-taking system we have all come to learn and live by as we climb the ladder of education. What I really mean is it’s imperative to submerge your mind in industry happenings through news, social media, television or whatever fits your lifestyle.
The best part about PR is that it doesn’t require a two-hour lecture. It really just requires you to fully engage in experiential learning opportunities (ELOs), which by The University of Alabama’s definition, is an in-depth experience related to one’s academic area of study.
Whether you choose to do so through reading, listening or applying topics to practical situations, actively engaging your mind in outside experiences is how you can develop the innovative and strategic thought process PR pros own.
Below are three tips to help you activate experiential learning outside of the classroom:
It’s time to stop dreading the act of learning, but to start embracing it. A desire to learn is what drives today’s fast-paced media environment, and suggests the admirable trait of curiosity. As physicist William Pollard once said, “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.”
By Skylar Spencer, VP of Finance
All blogs are written by general members of UAPRSSA and Capstone Agency.