When most people think of Mercedes Benz Fashion Week the first thing that probably comes to mind — fashion. What pops into my mind are gorgeous 6-foot tall models and clothing that costs more than my entire savings account. What most people don’t think of, is all the public relations that goes into making Mercedes-Benz Fashion Week flawless.
During fashion week, while most people are focused on the clothes, PR agencies are working to make sure there is great press and all the celebrities are being well-managed.
Fashion PR agencies communicate what happened on the runway to us average people who couldn’t be there in person to see the glory. It is essential for the designers to engage with agencies, in order to ensure that the hard work they put into their collection, as well as the best media coverage.
If you’ve seen The Devil Wears Prada, you know that designers and everyone involved in the design process get a little nutty in the high-stakes time period leading up to the big event. For PR agencies, it’s just as crazy and hectic.
Agencies handle all the details for a show, ranging from setting up seating charts and backstage interviews, to putting together teams for hair, nails, makeup and much more.
Working for a fashion PR agency is definitely not for the weak of heart. There is a lot of pressure to ensure that everything goes off smoothly and that the best image is presented to the public. But for those who love fashion, Mercedes-Benz Fashion Week can be a high point in their fashion PR career. To follow what’s happening in NYC this Fashion Week, check out their live Snapchat story!
--by Katrina Swarthout, PRSSA Executive Member
All blogs are written by general members of UAPRSSA and Capstone Agency.