As PR professionals, we’ve all been on communications teams that run like well-oiled machines. You expect everyone on your team to answer emails within 24 hours, if not within 24 minutes. You host meetings to plan meetings, and then have meetings to talk about meetings that just occurred. Your calendars are synchronized, your social media notifications are turned on, and your team is ready to rock ‘n’ roll with any project that comes at you.
Sadly, this is a dream scenario that rarely exists outside of the communications world. When you must dive into a corporation or nonprofit organization, whether working in-house or through an agency, the crystal-clear communication you used to enjoy gets muddied. Facilitating communication with people who are not communications professionals is a daunting but unavoidable task that every PR professional must face. Here are five tips that will help bridge the gap between professional communicators and professionals in other disciplines.
By Bethany Corne, Vice-President of Finance
All blogs are written by general members of UAPRSSA and Capstone Agency.