When you think of Pinterest, you may think of female millennials pinning recipes for chocolate-covered strawberries or articles on how to style an infinity scarf for fall. However, Pinterest is a powerhouse social media site that can bring a lot to the table for companies, in addition to individuals. Pinterest is focused on visual content with links back to the original sites on which the content is found. According to Tech Crunch, it recently became the second highest referrer of traffic to websites, with Facebook in first place. Creating an account and utilizing Pinterest’s power will help an organization grow its online presence. Here are a few tips about how businesses can harness Pinterest’s power to connect with consumers:
1) Consider your key “pinners” first. What will interest them? Create original pins and “repin” posts that speak to the lifestyle and interests of the public. Do not just self-promote, but keep audiences interested and engaged by repinning, liking, commenting on and sharing other pins.
2) Be smart about what and how you pin. Accuracy, timing and variety are important. Ensure that the links associated with the pin are accurate. Space out your pins, timewise. Vary the boards you pin to; in other words, don’t solely focus on one overloaded board for an entire week and neglect the others.
3) Prime yourself for success outside of Pinterest. Have Pinterest-worthy graphics on your website or blog. Add your URL to photos to preserve their integrity and to ensure the photo and link don’t get separated. Use keywords in names and descriptions to make your pins, boards and profile easily searchable.
4) Stay consistent. Post regularly to Pinterest and keep boards organized to specific topics. Remember to think visually and fill your page with inspiring content.
-by Lauren Williams, PRSSA General Member
All blogs are written by general members of UAPRSSA and Capstone Agency.