Growing up during the evolution of the Internet is definitely an interesting experience. At the beginning, the Internet seemed to be used solely for education purposes, and now it can be one of the biggest distractions with programs such as Netflix, Pinterest and other social media. Companies all over the world have turned to Twitter and Facebook to help better their brands and connect on a more personal level with their consumers.
At the 2014 Grammy Awards, singer Pharrell Williams showed up on the red carpet wearing a rather familiar looking hat, which was an oversized, somewhat derby-style, brown hat. Arby’s took to Twitter to crack a joke that seemed to impress everybody. After getting 48,000 favorites and 83,000 retweets and counting, the tweet went viral and everyone seemed to find it hilarious. Even if they were not following Arby’s on Twitter, many people went to check out the tweet, which brought a lot of good attention to the company.
Being able to use Twitter to not only advertise your brand, but to connect with consumers and bring attention to your page is becoming more and more important. A company can improve its following with a great 140-character tweet in just one day. It is also extremely effective when a company can engage its followers by tweeting during real time events, such as Arby’s tweeting during the Grammy’s or Oreo tweeting during the 2013 Super Bowl blackout. Being personable and connecting with your target audience will help your company grow and now there are so many more and easier ways to achieve that goal.
By Trish Bradle, PRSSA General Member
All blogs are written by general members of UAPRSSA and Capstone Agency.