As the temperature has gone from the low 50’s to below freezing (and snow), I’ve noticed that snow days and public relations have a lot more in common than most of us think.
They are unpredictable.
The weatherman might think he knows when it is going to snow, but the truth is you can never be sure if there will be flurries or a blizzard. The same goes for public relations. Projects and clients will throw “snow” balls at you in the blink of an eye, and it is up to you to catch them all.
Preparation is important.
Research! You must know your client’s needs and values before taking on a project. Just like how you wouldn’t brave a snowstorm without stocking up on milk and a snow shovel. You shouldn’t start a project without being fully prepared and equipped.
Communication is important, too.
Is school closed? Is work delayed? Are the roads too dangerous? When it comes to snow, there are a million questions that need to be answered. Communication is just as important in public relations. Be sure to communicate with your client about their needs and expectations. Be sure to keep your co-workers in the loop too, or you may find yourself in the middle of a snowball fight.
Some doors will close.
Especially as a novice, searching for a client to take on can feel like looking for an open restaurant in a snowstorm. Don’t worry; it takes time to find the right client to work with. Be open-minded and up for every opportunity, and you will find one soon enough.
They are fun!
Public relations might be a “job,” but that doesn’t mean you can’t loosen up and have a little fun with it. Get creative in your work and try to think of fun, innovative ways to complete a project. Building the most creative snowman (project) will warm up even the frostiest client.
--by Bethany Corne, PRSSA General Member
All blogs are written by general members of UAPRSSA and Capstone Agency.