The Republican Party’s debates have sparked media attention lately because of the numerous candidates running for the Republican candidacy. Donald Trump has been on top in the polls for months now, according to the Quinnipiac University Polls, but there is someone who is making a strong debut in the eyes of many Americans. Her name is Carly Fiorina. According to a Real Clear Politics poll, Fiorina is in third place for the Republican nomination, trailing only Donald Trump and Ben Carson.
According to biography.com, Carly Fiorina began her college career at the University of California, Los Angeles, but after her first year, she decided to drop out. Although her father told her she wouldn’t amount to much, she was later hired as Hewlett-Packard’s CEO, becoming the first woman to take control of a Fortune 100 company. Now, she is campaigning to become the GOP candidate for the 2016 presidential race.
How has Fiorina gained media attention since the last GOP debate? The answer lies within her ability to speak well in front of the public and her shining personality. As a public relations major, the ability to speak clearly and concisely in front of people is important because your audience will respect you more. All public relations professionals can learn from Fiorina’s public speaking performances.
Fiorina was asked what she thought of Trump’s negative comments on her appearance at the second GOP national debates on September 16, 2015. Her response received a standing ovation when she said, “You know it’s interesting to me. Mr. Trump said that he heard Mr. Bush very clearly and what Mr. Bush said. I think women all over this country heard very clearly what Mr. Trump said.” We in the public relations field can learn from her ability to take criticism and respond well under pressure.
Being personable is also something to keep in mind for a public relations professional. When standing tall behind a podium, Fiorina does just that. At the second GOP presidential debate, Fiorina addressed the status of women in America by saying, “We ought to recognize that women aren’t a special interest group. Women are the majority of this nation. And this nation will be better off when every woman has the opportunity to live the life she chooses.” Addressing and empowering women shows that she has the personality of someone who cares. She wants women to succeed. This is just like in public relations, where we want to empower our clients and help them reach their goals. According to Trier and Company, the most important question a PR agency can ask a client is, “What does success look like for you?” In the same way that Fiorina wants to see women succeed, a professional should want to see his or her client succeed.
-by Addie Minton, PRSSA General Member
All blogs are written by general members of UAPRSSA and Capstone Agency.