By Morgan Meszaros
In public relations, almost every agency, organization and individual has a blog. Whether these blogs are informative, persuasive on behalf of a product or service, or entertaining, they are limitless.
However, so many options can be daunting to students looking to stay up to date on the industry. Which ones give the best tips? Which ones cover the best topics? Which ones will I actually enjoy reading? Trust me. I have been there. Once I got past the safety of the PRSSA blog and moved into the professional blog world, I found mass amounts of beneficial content I had been missing out on.
Are you still scared to take that step? Don't worry. I am going to give you a starting point that will ease your fears and help immerse you into the daunting, but beneficial, world of public relations blogs.
I am going to start with an easy one. Our parent organization, PRSA, produces this blog that covers anything you can imagine relating to PR. If you are looking for a general and harmless blog to start on, this is it. Some of its recent top stories cover topics like the new remake of “The Lion King,” the chicken sandwich war between Popeyes and Chick-fil-A, and tips on how to engage with Generation Z. PRSay is a great spot to get a mix of entertaining examples of PR success and failure, tips on how to improve your PR practices, and overall suggestions to improve yourself as a PR professional.
Again, this blog is a one-stop shop for all of your public relations blog needs. However, something I find great about PR Daily is its Twitter account: @PRDaily. With this blog posting multiple times a day, posts can get lost in all of the hustle and bustle on the website. The Twitter account highlights each post in a simple way that helps you avoid aimlessly scrolling through the website. I follow this Twitter account, and whenever I get a chance, I'll scroll through the account to find what I want to read for the day. This reduces my search from sensory overload to a simple and easy pick and click.
Spin Sucks is the place to go for personal, professional development. The CEO of Arment Dietrich, Gini Dietrich, is the head writer for the blog and gives excellent advice for anyone trying to improve professionally. The thing that stands out the most to me about this blog is the podcast attached to it. There are almost 70 episodes, and they range from 5-15 minutes long. As a busy student with little time between classes, homework and social activities, these fit perfectly into my day. I listen to them while I get ready in the morning, while I walk to class, and even when I am making myself a meal. The blog has a variety of topics that it covers, but overall the posts give great advice on how to improve your work and yourself in your career.
Lastly, PR Expanded is an essential blog to follow because of the perspective it brings. I really enjoy that it is more of a personal feel, with only one writer (the creator, Dierdre Breakenridge). Along with her blog, she has a YouTube channel in which she addresses the topics of her blog posts in video format. As an avid YouTube watcher, I love this feature. For my schedule and mental capacity before and after a long day of schoolwork, I prefer to consume content in video format. Much like podcasts, I can watch these as I get ready for the day or while I am eating a meal.
These are just a few of the MANY blogs that provide amazing insight into the PR industry and what life will look like as a PR professional. Staying up to date in the industry is one of the top tips I hear as I move forward into my public relations career. These blogs have allowed me to utilize that advice. I hope that they help you get a foot in the door with the PR world like they did for me!