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PRSSA Life in the City Panel

By: Schuyler Rosson

On Monday, Oct. 25, The University of Alabama’s PRSSA Chapter hosted professional development panel “Life in the City,” highlighting five impressive UA alumnae and their transition from undergraduates to public relations professionals. From Tuscaloosa to Los Angeles, Atlanta, Birmingham, Dallas and New York City, panelists shared their journeys navigating the workforce and adjusting to a 9-to-5 work schedule.

The panelists confidently stated they felt more than equipped to excel as public relations professionals after the rigorous education provided by UA. With experiences from industry-specific courses to professional development organizations like PRSSA, panelists stood out against the competitive applicant landscape. Skills developed at UA, including succinct media writing, effective AP-style implementation and timely deliverable turnaround, made the transition from undergraduate to full-time roles as smooth as possible, quickly establishing themselves as integral employees.

Panelists Katey Quinn, Madelyn Hill and Maret Montanari originally joined their respective companies as interns. Upon completion of internship programs, the three panelists were promoted to full-time positions working for Edelman’s Los Angeles office (Quinn), Atlanta’s Trevelino/Keller (Hill) and Jackson Spalding of Dallas (Montanari). Outside of internship opportunities, panelists Morgan Russell and Gabby DiCarlo were able to land full-time positions in Birmingham (Russell) and New York City (DiCarlo) amidst the pandemic. Relying on extensive involvement with organizations such as Capstone Agency, Russell and DiCarlo showcased an impressive array of skills cultivated at UA’s College of C&IS.

To adjust alongside the ever-changing industry landscape and account for post-graduation growing pains, panelists noted the importance of remaining flexible and patient. Whether it be switching teams or adapting to a remote workplace, panelists emphasized the importance of active patience and “rolling with the punches.” Implementing structure and establishing personal and professional boundaries helped panelists maximize the workday and pursue success.

UA PRSSA sincerely thanks Katey Quinn, Madelyn Hill, Gabby DiCarlo, Morgan Russell and Maret Montanari for their willingness to participate in the “Life in the City Panel.” We applaud our alumni on their accomplishments amidst adversity and are excited to see what the future holds.



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