Highlighting the power of storytelling, Rick Looser, president and COO of the Cirlot Agency Inc., engaged an audience of aspiring public relations entrepreneurs at The University of Alabama’s Southeastern Regional Conference. Looser shared insight on how to transition from thinking like a boss to becoming one.
Looser provided seven tips for achieving success as a professional and future business leader with insightful personal experiences that he's witnessed along his professional journey. Starting with passion and ending with approach, Looser’s seven points prepared attendees to build a future of entrepreneurial success.
1. If you want to be a boss, you have to have a passion. “Passion fuels determination, and determination is what makes the difference,” Looser said.
Don't be afraid to take risks.
Be disciplined and have a strong work ethic.
Be money-minded. Start with your own money by staying out of debt.
Be an expert at networking. “Become memorable to the people that matter, and be an excessive note writer; nothing replaces a personal note,” Looser said.
Have a bigger vision than what is right in front of you.
No matter what your job title is, approach it “like a boss.”
Compelling stories illustrated each of Looser’s tips and provided realistic examples of how to implement them to achieve success. With the knowledge that many of the students in the room may be calling the shots one day, Looser offered advice given to new hires at the Cirlot Agency that resonates whether you are transitioning into a new company or welcoming a client.
“Be fired with enthusiasm or you will be fired with enthusiasm,” he said.
While there is not a roadmap to success as an entrepreneur, Looser hinted at the first step during the opening of the session and ended his talk with the same advice.
“Find something you’re passionate about and have the passion to pursue it,” he said.
Career advice can be valuable at any stage of employment, from entry level to highly experienced. Continue the conversation online by sharing any valuable advice you’ve received from entrepreneurs or business leaders. For more information on the Cirlot Agency, visit www.cirlot.com.
-by Jasmine Tate, PRSSA Member at The University of Southern Mississippi
Jasmine C. Tate is a student at The University of Southern Mississippi pursuing a Master of Science in Public Relations. She is the founder of the Southeastern Louisiana University Chapter and current president at USM. Connect with her on social media @Jasminectate.